2nd Edition · Lima, Peru
Raíces Visuales
Summit 2026
August 4th & 5th · Hotel Nobility, Lima
8
International Speakers
2
Days of experience
+150
Attendees
1ra
Sold out edition
Don’t miss your spot · Limited spots
★ Speakers
Speaker List
Unprecedented
Eight international perspectives shaping the contemporary visual language
Joy Zamora
🇪🇸 España
"The Invisible Advantage: Marketing and Mindset for Photographers"
A class for photographers who want to stop competing on price and start selling on value. We’ll talk about what truly drives the market: positioning, perception, storytelling, differentiation, and mindset.
You’ll understand why a photographer becomes desirable, memorable, and high-value for a specific type of client—and why others get stuck in price wars or invisibility.
This isn’t about “making more content” or copying someone else’s strategies. It’s about building a proposal that makes sense for you and that the market recognizes as unique.
We’ll explore how to define your message, how to communicate your style, and how to give your work context, direction, and authority. The goal is to stop selling hours and photos—and start selling judgment, vision, and experience.
No empty hacks. Real creative business. For photographers who want to grow and charge what they’re worth.
A class for photographers who want to stop competing on price and start selling on value. We’ll talk about what truly drives the market: positioning, perception, storytelling, differentiation, and mindset.
You’ll understand why a photographer becomes desirable, memorable, and high-value for a specific type of client—and why others get stuck in price wars or invisibility.
This isn’t about “making more content” or copying someone else’s strategies. It’s about building a proposal that makes sense for you and that the market recognizes as unique.
We’ll explore how to define your message, how to communicate your style, and how to give your work context, direction, and authority. The goal is to stop selling hours and photos—and start selling judgment, vision, and experience.
No empty hacks. Real creative business. For photographers who want to grow and charge what they’re worth.
Víctor Lax
🇪🇸 España
“How to Stop Being Yourself (and Succeed)”
In this presentation for Raíces Visuales, I aim to offer an honest reflection on the creative process of wedding photographers—how, often without realizing it, we move from shooting from an intuitive and personal place to producing images shaped by external references, trends, and community validation.
Over the course of 60–90 minutes, I’ll share an introspective perspective based on my own experience, addressing topics such as:
– The transformation of a photographer from their early beginnings to their professional stage
– The impact of the visual environment (social media, workshops, mentors) on the development of style
– Industry pressure and the repetition of formulas that “work”
– The difference between taking good photographs and creating personal images with a strong identity
The goal of this presentation is to spark questions, create constructive discomfort, and open a space for genuine reflection within the audience.
This isn’t about teaching you how to take better photos—it’s about inviting each attendee to reconnect with their own vision and understand that true differentiation lies not in what we do, but in where we do it from.
Because in a world where everything starts to look the same… honesty is the one thing that can’t be copied.
In this presentation for Raíces Visuales, I aim to offer an honest reflection on the creative process of wedding photographers—how, often without realizing it, we move from shooting from an intuitive and personal place to producing images shaped by external references, trends, and community validation.
Over the course of 60–90 minutes, I’ll share an introspective perspective based on my own experience, addressing topics such as:
– The transformation of a photographer from their early beginnings to their professional stage
– The impact of the visual environment (social media, workshops, mentors) on the development of style
– Industry pressure and the repetition of formulas that “work”
– The difference between taking good photographs and creating personal images with a strong identity
The goal of this presentation is to spark questions, create constructive discomfort, and open a space for genuine reflection within the audience.
This isn’t about teaching you how to take better photos—it’s about inviting each attendee to reconnect with their own vision and understand that true differentiation lies not in what we do, but in where we do it from.
Because in a world where everything starts to look the same… honesty is the one thing that can’t be copied.
Sondra Laray
🇺🇸 Estados Unidos
From Athlete to Icon: Sports Portraits with Impact
Join Sondra in a hands-on photography class focused on creating bold, high-energy sports portraits that feel as powerful as the athletes in front of your lens. Forget static sideline shots, stiff poses, and the typical “hold the ball and smile.” This is about portraits driven by intensity, determination, culture, personality, and movement.
You’ll learn how to build your shots with intention, shape light to elevate the mood, direct athletes with purpose, and bring out that unstoppable confidence in every session. We’ll break down fast setups, creative concepts, and lighting strategies that will make your portraits stand out anywhere in the world.
Join Sondra in a hands-on photography class focused on creating bold, high-energy sports portraits that feel as powerful as the athletes in front of your lens. Forget static sideline shots, stiff poses, and the typical “hold the ball and smile.” This is about portraits driven by intensity, determination, culture, personality, and movement.
You’ll learn how to build your shots with intention, shape light to elevate the mood, direct athletes with purpose, and bring out that unstoppable confidence in every session. We’ll break down fast setups, creative concepts, and lighting strategies that will make your portraits stand out anywhere in the world.
Jimena Fanin
🇦🇷 Argentina
"Real photos for real quinceañeras"
My specialization didn’t come from a marketing strategy. It came from observing, listening to, and respecting my clients. That’s how ‘Real photos for real quinceañeras’ was born—an approach to photography that broke away from the typical… and ultimately became a successful photography business in Argentina.
In this exclusive talk, I’ll share:
– how I identified my unique edge
– why specializing was the key to growth
– and how a well-defined niche can sustain a business over time
This isn’t inspiration. It’s real experience applied to the photography business.
It wasn’t luck. It was specialization, consistency, and decisive action.”
My specialization didn’t come from a marketing strategy. It came from observing, listening to, and respecting my clients. That’s how ‘Real photos for real quinceañeras’ was born—an approach to photography that broke away from the typical… and ultimately became a successful photography business in Argentina.
In this exclusive talk, I’ll share:
– how I identified my unique edge
– why specializing was the key to growth
– and how a well-defined niche can sustain a business over time
This isn’t inspiration. It’s real experience applied to the photography business.
It wasn’t luck. It was specialization, consistency, and decisive action.”
Esneider Bedoya
🇨🇴 Colombia
Identity
In my speach you’ll learn how color, contrast, and light—both natural and flash—stop being just technical tools and become your own visual language.
Throughout this conference, you’ll discover how to build a coherent aesthetic that sets you apart in a saturated market, how to use color with intention, how to make compositional decisions that create impact, and how to control light without losing naturalness.
But above all, you’ll understand how your style can become your greatest competitive advantage.
This conference is aimed at photographers who don’t want to look like anyone else, but instead want to build a strong identity that positions them and turns them into references in their field.
In my speach you’ll learn how color, contrast, and light—both natural and flash—stop being just technical tools and become your own visual language.
Throughout this conference, you’ll discover how to build a coherent aesthetic that sets you apart in a saturated market, how to use color with intention, how to make compositional decisions that create impact, and how to control light without losing naturalness.
But above all, you’ll understand how your style can become your greatest competitive advantage.
This conference is aimed at photographers who don’t want to look like anyone else, but instead want to build a strong identity that positions them and turns them into references in their field.
Maxi Oviedo
🇦🇷 Argentina
Composition at social events
In this talk, Maxi Oviedo proposes a shift in perspective: moving away from simply chasing “good photos” and toward creating images that truly make an impact, tell stories, and stay in people’s memory.
Drawing on over 30 years of experience in photography and an international career, Maxi shares how composition becomes the most powerful tool for standing out in an increasingly competitive market.
It’s not about rigid rules, but about learning how to see.
Understanding light, lines, layers, colors, and moments… but above all, anticipating what’s about to happen.
During the talk, you’ll discover:
- How to transform ordinary scenes into extraordinary images
- How to use composition to generate real emotion
- How to find photos where others see nothing
- How to develop a personal style that makes you unique
Because in the end, it’s not the one who takes the most photos who wins… It’s the one who sees differently.
“There’s a click everywhere… but not everyone sees it.”
In this talk, Maxi Oviedo proposes a shift in perspective: moving away from simply chasing “good photos” and toward creating images that truly make an impact, tell stories, and stay in people’s memory.
Drawing on over 30 years of experience in photography and an international career, Maxi shares how composition becomes the most powerful tool for standing out in an increasingly competitive market.
It’s not about rigid rules, but about learning how to see.
Understanding light, lines, layers, colors, and moments… but above all, anticipating what’s about to happen.
During the talk, you’ll discover:
- How to transform ordinary scenes into extraordinary images
- How to use composition to generate real emotion
- How to find photos where others see nothing
- How to develop a personal style that makes you unique
Because in the end, it’s not the one who takes the most photos who wins… It’s the one who sees differently.
“There’s a click everywhere… but not everyone sees it.”
Ronald Martínez
🇵🇪 Perú
Where You Aim
A long time ago, I dreamed of photographing weddings around the world, without having a clear roadmap of how to get there. How did I manage to build a brand that became a reference in the national wedding industry, without losing art as the central axis of my business? How did I cultivate a defined aesthetic across multiple teams? And how did I make the leap into international weddings?
In this talk, I will explore these questions and many more, sharing a reflection on the personal, collective, logistical, and business processes and learnings that allowed me to get to where I am today.
A long time ago, I dreamed of photographing weddings around the world, without having a clear roadmap of how to get there. How did I manage to build a brand that became a reference in the national wedding industry, without losing art as the central axis of my business? How did I cultivate a defined aesthetic across multiple teams? And how did I make the leap into international weddings?
In this talk, I will explore these questions and many more, sharing a reflection on the personal, collective, logistical, and business processes and learnings that allowed me to get to where I am today.
Full experience
Everything
included
It’s not just an event, it’s an experience designed for active photographers
Real photo sessions
Practice alongside the speakers with real-time feedback
Talks and presentations
Full access to all talks during the 2 days
Business strategies
Positioning, pricing, client acquisition, and more
Real networking
Connect with colleagues from across Latin America
Tools and workflow
Techniques you can apply starting the very next day
Lima, Perú
Hotel Nobility · Top-tier venue
Experience
A different
experience
The photography event that sets trends returns with a new edition, specially designed for those who already live photography at a professional level and are looking to keep evolving in a high-level environment.
Over two days, you’ll be part of an experience that brings together internationally renowned speakers—leading figures who are shaping the direction of contemporary photography. This is not just about inspiration, but about direct access to the vision, processes, and creative decisions of those who are leading the industry today.
The program includes talks, workshops, and exhibitions carefully designed to deliver real value to working photographers.
It will also be a space to connect with other professionals, exchange perspectives, and create synergies in an environment where creativity and high standards go hand in hand.
Over two days, you’ll be part of an experience that brings together internationally renowned speakers—leading figures who are shaping the direction of contemporary photography. This is not just about inspiration, but about direct access to the vision, processes, and creative decisions of those who are leading the industry today.
The program includes talks, workshops, and exhibitions carefully designed to deliver real value to working photographers.
It will also be a space to connect with other professionals, exchange perspectives, and create synergies in an environment where creativity and high standards go hand in hand.
★ Place
Where
Where do we meet?
A space designed so the experience matches the quality of the content
Frequently Asked Questions
Everything
you need to know
We answer your questions before you book
Is the event only for professional photographers?
The event is designed for active photographers who want to grow, whether they already work professionally or are in transition.
What happens if I can’t attend?
Payments are final and non-refundable. If the event date changes, you may request a refund — this is the only exception.
Are the photo sessions included?
Yes. The practical sessions with the speakers are included in your ticket price. There is no additional cost.
Can I pay in installments?
To inquire about installment payment options, contact us via WhatsApp at +1 860 997 2205 or by DM at @jiale_inc.
Event sponsors
Brands that
support
Brands that help us make the event possible
Thanks to:
Terms and conditions
Payment Terms and Conditions on Complete your spot · $250 USD (pay in 1 installments)
Payment Terms and Conditions
- One-Time Payment
This payment corresponds to the full amount required to secure your participation in the event. - Participation Confirmation
Participation or sponsorship will be confirmed once the payment has been successfully completed. - No Refund Policy
All payments made are final and non-refundable. Once a payment has been completed, no refunds will be issued under any circumstances. - Event Modifications
The event organizers reserve the right to make reasonable adjustments to the program, schedule, speakers, or event format if necessary. If the participant is unable to attend due to a change of date, a refund may be requested—this being the only exception.
By completing this payment, you confirm that you have read and agree to these terms and conditions.
Payment Terms and Conditions on Reserve your spot · $100 USD (pay in 2 installments)
Payment Terms and Conditions
- Payment Structure
This payment corresponds to the initial amount required to secure your participation in the event. The remaining balance must be paid on or before 06/15/2026.
Second Payment Process
The second payment will be requested via email. You will receive an email with the corresponding payment link and instructions at the address provided during registration. It is the participant’s responsibility to complete this second payment before the stated deadline.
Participation Confirmation
Participation or sponsorship will be fully confirmed only once the total payment has been completed.
No Refund Policy
All payments made are final and non-refundable. Once a payment has been completed, no refunds will be issued under any circumstances.
Event Modifications
The event organizers reserve the right to make reasonable adjustments to the program, schedule, speakers, or event format if necessary. If you are unable to attend due to a change of date, a refund will be issued—this being the only valid reason for a refund.
By completing this payment, you confirm that you have read and agree to these terms and conditions.