FREE
- 7 international speakers
- 2 days in hotel Nobility
- Hands-on sessions + networking
-
More than 150 photographers
from across the region
Raíces Visuales
Summit 2026
The most important photography conference in Latin America
August 4th & 5th · Hotel Nobility, Lima
A class for photographers who want to stop competing on price and start building real value. We’ll explore positioning, storytelling, differentiation, and the mindset behind a successful creative business.
You’ll learn why some photographers attract their ideal clients while others struggle to stand out, and how to communicate your vision with clarity and confidence.
This isn’t about following trends or marketing hacks. It’s about creating a brand with purpose, authority, and a unique identity—so you sell more than photos: you sell vision, trust, and experience.
In this presentation for Raíces Visuales, I’ll explore how wedding photographers often move from creating with instinct and authenticity to unconsciously following trends, references, and industry expectations.
Through personal experience, we’ll reflect on the evolution of style, the influence of social media and education, and the difference between making beautiful images and creating work with a true identity.
This talk isn’t about improving your technique—it’s about reconnecting with your own vision and understanding that what makes your work unique is not what you create, but where it comes from.
Because in a world where everything starts to look the same, honesty is the one thing that can’t be copied.
Join Sondra in a hands-on photography class focused on creating bold, high-energy sports portraits that feel as powerful as the athletes in front of your lens. Forget static sideline shots, stiff poses, and the typical “hold the ball and smile.” This is about portraits driven by intensity, determination, culture, personality, and movement.
You’ll learn how to build your shots with intention, shape light to elevate the mood, direct athletes with purpose, and bring out that unstoppable confidence in every session. We’ll break down fast setups, creative concepts, and lighting strategies that will make your portraits stand out anywhere in the world.
My specialization didn’t come from a marketing strategy. It came from observing, listening to, and respecting my clients. That’s how ‘Real photos for real quinceañeras’ was born—an approach to photography that broke away from the typical… and ultimately became a successful photography business in Argentina.
In this exclusive talk, I’ll share:
– how I identified my unique edge
– why specializing was the key to growth
– and how a well-defined niche can sustain a business over time
This isn’t inspiration. It’s real experience applied to the photography business.
It wasn’t luck. It was specialization, consistency, and decisive action.”
In my speach you’ll learn how color, contrast, and light—both natural and flash—stop being just technical tools and become your own visual language.
Throughout this conference, you’ll discover how to build a coherent aesthetic that sets you apart in a saturated market, how to use color with intention, how to make compositional decisions that create impact, and how to control light without losing naturalness.
But above all, you’ll understand how your style can become your greatest competitive advantage.
This conference is aimed at photographers who don’t want to look like anyone else, but instead want to build a strong identity that positions them and turns them into references in their field.
In this talk, Maxi Oviedo explores how composition transforms ordinary moments into powerful, memorable images. Drawing from over 30 years of experience, he shares a practical approach to seeing beyond the obvious and creating photographs with emotion and purpose.
You’ll discover how to use light, lines, layers, color, and timing to tell stronger visual stories, develop a distinctive style, and stand out in a competitive industry.
Because great photography isn’t about taking more pictures—it’s about seeing what others don’t.
“There’s a click everywhere… but not everyone sees it.”
A long time ago, I dreamed of photographing weddings around the world, without having a clear roadmap of how to get there. How did I manage to build a brand that became a reference in the national wedding industry, without losing art as the central axis of my business? How did I cultivate a defined aesthetic across multiple teams? And how did I make the leap into international weddings?
In this talk, I will explore these questions and many more, sharing a reflection on the personal, collective, logistical, and business processes and learnings that allowed me to get to where I am today.
Day 1 — Tuesday, August 4
8:00 – 8:30 am
Delivery of credentials
8:30 – 9:00 am
Opening
9:00 – 10:30 am
The invisible advantage: marketing and mindset for photographers
Joy Zamora
10:30 am – 12:00 pm
Real photos for real quinceañeras
Jimena Fanín Live Demo
12:00 – 12:15 pm Coffee break
12:15 – 12:55 pm
Identity
Esneider Bedoya Live Demo
12:55 – 1:40 pm
The art of storytelling without directing
John Mayta
1:40 – 2:10 pm
Brand space
Visit the booths, discover new products and services
2:10 – 3:30 pm
Lunch
3:30 – 5:00 pm
How to stop being yourself and succeed
Victor Lax
5:00 – 5:20 pm
Brand space
Visit the booths, discover new products and services
Day 2 — Wednesday, August 5
9:00 – 10:00 am
Growth process in a market
Ronald Martinez
10:00 – 11:30 am
From athlete to icon: striking sports portraits
Sondra Laray Live Demo
11:30 – 11:45 am
Coffee break
11:45 am – 12:30 pm
One hundred opportunities arise from one session.
Paola Simón Live Demo
12:30 – 1:30 pm
Lunch
1:30 – 1:40 pm
Brand space
Visit the booths, discover new products and services
1:40 – 2:25 pm
Emotion and narrative in pregnancy photography
Maria Bashi Live Demo
2:25 – 3:55 pm
Composition at social events
Maxi Oviedo
3:55 – 4:35 pm
Closing and delivery of certificates
Terms and conditions
Payment Terms and Conditions on Complete your spot · $250 USD (pay in 1 installments)
Payment Terms and Conditions
- One-Time Payment
This payment corresponds to the full amount required to secure your participation in the event. - Participation Confirmation
Participation or sponsorship will be confirmed once the payment has been successfully completed. - No Refund Policy
All payments made are final and non-refundable. Once a payment has been completed, no refunds will be issued under any circumstances. - Event Modifications
The event organizers reserve the right to make reasonable adjustments to the program, schedule, speakers, or event format if necessary. If the participant is unable to attend due to a change of date, a refund may be requested—this being the only exception.
By completing this payment, you confirm that you have read and agree to these terms and conditions.
Payment Terms and Conditions on Reserve your spot · $100 USD (pay in 2 installments)
Payment Terms and Conditions
- Payment Structure
This payment corresponds to the initial amount required to secure your participation in the event. The remaining balance must be paid on or before 06/15/2026.
Second Payment Process
The second payment will be requested via email. You will receive an email with the corresponding payment link and instructions at the address provided during registration. It is the participant’s responsibility to complete this second payment before the stated deadline.
Participation Confirmation
Participation or sponsorship will be fully confirmed only once the total payment has been completed.
No Refund Policy
All payments made are final and non-refundable. Once a payment has been completed, no refunds will be issued under any circumstances.
Event Modifications
The event organizers reserve the right to make reasonable adjustments to the program, schedule, speakers, or event format if necessary. If you are unable to attend due to a change of date, a refund will be issued—this being the only valid reason for a refund.
By completing this payment, you confirm that you have read and agree to these terms and conditions.